AIRe - Journal of AI Law and Regulation

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Despoina Farmaki, Kalliopi Letsiou

Journal of AI Law and Regulation, Volume 1 (2024), Issue 1, Page 77 - 85

Fintech, the use of technology in finance, revolutionises the financial services landscape, with startups and tech giants disrupting traditional financial services through innovative products and services. Intellectual Property (IP) protection emerges as a critical concern for Fintech entities seeking to optimise commercial value and formulate effective digital transformation strategies. Patents, copyrights, trademarks, and trade secrets play pivotal roles in safeguarding Fintech innovations, with a nuanced evaluation of patent eligibility for computer-implemented inventions. Copyright protects software, trademarks establish brand identities, and trade secrets safeguard confidential business information. Considerable uncertainty remains in legal systems around the world as to the extent of protection afforded to Artificial Intelligence (AI) systems. A comprehensive IP strategy, combining these mechanisms, is vital for navigating the intricate Fintech landscape, ensuring sustainable innovation and competitiveness. This article also explores the nascent area of inquiry regarding the influence of IP rights on Fintech innovation and emphasises the importance of a global IP strategy aligned with market needs. Keywords: intellectual property; IP; Fintech; IP strategy; finance

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